Essaouira

Welcome To Essaouira

Essaouira (Arabic: الصويرة‎, Aṣ-Ṣawīrah; Amazigh: ⵜⴰⵚⵚⵓⵔⵜ, Taṣṣurt) is a charming coastal city on Morocco’s Atlantic coast, known for its historic medina, windswept beaches, whitewashed buildings with blue shutters, and vibrant arts scene. Once called Mogador, Essaouira is now a UNESCO World Heritage Site, celebrated for its unique blend of Moroccan, Portuguese, and Jewish heritage.

With a strong bohemian and relaxed vibe, it’s a favorite destination for artists, musicians, surfers, and those seeking a quieter, more authentic coastal experience.

Historical Background

Originally founded by Phoenicians and later used by Carthaginians and Romans, the area around Essaouira was historically a hub for trade and purple dye from Tyrian murex (sea snails).

In the 16th century, the Portuguese built a fortress there, calling it Castelo Real de Mogador. The modern city was designed in the 18th century by Sultan Mohammed ben Abdallah, who hired French architects to create a fortified coastal port city inspired by European styles. It became an important trading port, especially for Jewish merchants exporting goods to Europe and sub-Saharan Africa.

Essaouira’s diverse history includes Arab, Amazigh, Jewish, Portuguese, and French influences, making it one of the most culturally layered cities in Morocco.