Agadir

Welcome To Agadir

Agadir (Arabic: أكادير‎, Agādīr; Amazigh: ⴰⴳⴰⴷⵉⵔ) is a modern coastal city located in southwest Morocco, on the shores of the Atlantic Ocean, near the foot of the Anti-Atlas Mountains. It is Morocco’s top beach destination, known for its mild climate year-round, golden sand beaches, and relaxed atmosphere. Agadir is also the economic heart of the Souss-Massa region, an area rich in Amazigh (Berber) culture.

Historical Background

Agadir’s history dates back to Berber fishing villages and Portuguese control in the 16th century. In 1505, the Portuguese built a fortress they called Santa Cruz do Cabo de Aguer, which was later reclaimed by the Saadian Sultanate in 1541.

Tragically, most of the old city was destroyed in a devastating earthquake in 1960, killing around 15,000 people. Since then, Agadir has been completely rebuilt, becoming one of the most modern cities in Morocco, with wide streets, contemporary architecture, and high seismic safety standards.

Despite its modern appearance, Agadir is deeply rooted in Amazigh identity and serves as a cultural center for Morocco’s Berber-speaking communities.