Welcome To Essaouira

Essaouira (Arabic: الصويرة‎, Aṣ-Ṣawīrah; Amazigh: ⵜⴰⵚⵚⵓⵔⵜ, Taṣṣurt) is a charming coastal city on Morocco’s Atlantic coast, known for its historic medina, windswept beaches, whitewashed buildings with blue shutters, and vibrant arts scene. Once called Mogador, Essaouira is now a UNESCO World Heritage Site, celebrated for its unique blend of Moroccan, Portuguese, and Jewish heritage.

With a strong bohemian and relaxed vibe, it’s a favorite destination for artists, musicians, surfers, and those seeking a quieter, more authentic coastal experience.

Historical Background

Originally founded by Phoenicians and later used by Carthaginians and Romans, the area around Essaouira was historically a hub for trade and purple dye from Tyrian murex (sea snails).

In the 16th century, the Portuguese built a fortress there, calling it Castelo Real de Mogador. The modern city was designed in the 18th century by Sultan Mohammed ben Abdallah, who hired French architects to create a fortified coastal port city inspired by European styles. It became an important trading port, especially for Jewish merchants exporting goods to Europe and sub-Saharan Africa.

Essaouira’s diverse history includes Arab, Amazigh, Jewish, Portuguese, and French influences, making it one of the most culturally layered cities in Morocco.

Destination
Essaouira
Population
80,000–90,000 people
Language
Arabic (Darija) – Tamazight (Berber) –French – English – Hebrew
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